citron lifestyle motion sickness glasses

Producing projects based on product design or solutions is something we really want to push for Citroën.Īs the brand strategic platform is inspired by you, it will allow us to develop lots of projects like this, based on people’s real-life problems and, of course, mobility. Many to come, including New Citroën Berlingo, New Citroën Berlingo Van, and New Citroën C5 AirCross SUV launch campaigns, in the upcoming months. Seetroën glasses can be ordered on the site.Īny other products in the works for Citroën? Where can car passengers get these glasses? Last, and maybe the most pragmatic, is that showcasing people being sick isn’t really visually appealing. The worst thing would have been to be too serious, as in a tutorial. We needed to match the look and feel of the video with it. Second, the design of the glasses is already fun and playful. This is the voice of Citroën: close to people and lighthearted. First, we wanted to make everything light and fun. There are several reasons why we decided to use animation. Why’d the creative team decide to use animation in this spot? This project is also a great opportunity for Citroën to support a French start-up company by giving the green light for this project and partnership. A colored liquid within the glasses recreates the horizon line to solve the conflict between eyes and inner ear. Boarding Ring is a French start-up that developed this specific technology, notably in partnership with Navy sailors. Seetroën glasses are equipped with Boarding Ring technology. They were specifically designed for Citroën, which partnered with Paris-based 5.5 design studio. Comfort takes on different forms, and curing motion sickness is one of them. Citroën is the car brand that stands for comfort worldwide. Why did Citroën want to tackle motion sickness?Ĭitroën has developed many technologies to address comfort, notably hydraulic suspensions. Kinetosis, aka motion sickness, is an affliction caused by a conflict between two senses: the eyes detect a movement, while the inner ear does not detect the same movement. BETC Creative Director Nicolas Lautier and Creative Technologist Bao Tu NGoc reveal the cool tech behind the invention and tell us how we can get a pair.

French car company Citroën and its dedicated agency Traction from BETC developed glasses that prevent motion sickness. In Europe, more than 30 million people are affected by motion sickness. “THIS PROJECT IS ALSO A GREAT OPPORTUNITY FOR CITROËN TO SUPPORT A FRENCH START-UP COMPANY BY GIVING THE GREEN LIGHT FOR THIS PROJECT AND PARTNERSHIP.”

Citron lifestyle motion sickness glasses